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YouTube as your schools social platform?

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My school used to develop and maintain its own website, recently the boss decided he wanted to change to the NSW DET’s hosted service. This website services service pre-populates the site with all the relevant DET policies and news as they happen to change or be modified which removes the need for the school to maintain such links and documents.

My boss’s reason for joining the DET provided service was to be able to communicate and connect with our school community better. He believes that the service will provide any easier way for the school to do this. This came about during the budget process where the bill for three terms of SMS messaging to parents came to $6,000 plus with a term to go. The SMS service is used mainly for absences and lateness to school and was demanded by our school community some years ago. Since the boss started two years ago he has also used the service to publicise events at school and the release date of the school newsletter online.

With the preview version of the site available to me I was asked to start adding content and looking at ways the school can push notifications of events at school for free via the site. Currently the website service does not have RSS which would be the easiest way to push information without the community visiting the site. Getting traffic to a school website is hard. With our previous version I used to run Google Analytics, the only times there were spikes in views was when a job at the school was available or after a video was posted.

So having added the latest newsletter and images from the last significant event at the school I went looking how to add all the video that we had. It turns out that the school has to embed video from a hosted service like YouTube or Vimeo. This surprised me, as students in the DET system are not able to view or access such web services. Having noted this I immediately asked the boss if it was okay to set up a school account on YouTube. He promptly said yes and to send him the login details having done so.

So now my school has a YouTube channel currently with one video available here

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Written by themolisticview

November 6th, 2010 at 6:44 am